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Social Marketing Campaigns

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Steps to Health social marketing campaigns provide consumer-focused nutrition education messages through a variety of channels to support its direct nutrition education programs and policy, systems, and environmental (PSE) change initiatives. The main objective of Steps to Health social marketing campaigns is to improve nutrition and physical activity behaviors across SNAP-Ed audiences in North Carolina. 

Social marketing fits within the social-ecological model and strengthens and reinforces the educational objectives of direct education and PSE initiatives by increasing the reach of messaging and continuing to reach those that have completed programs. Examples of delivery channels for social marketing include:

Steps to Health’s inaugural campaign “They learn from watching you. Eat fruits and veggies and your kids will too.” launched in 10 southeastern counties (Carteret, Craven, Duplin, Jones, Lenoir, New Hanover, Onslow, Pender, Sampson, and Wayne) in North Carolina. Since the launch of this campaign, Steps to Health has also implemented the “FNV” and “Eat Brighter!” campaigns. All campaigns targeted low-income mothers of children 8 and younger and encouraged moms to eat more fruits and vegetables. 

Child eating broccoliFor FY 22 and 23, we are running the “Making the Healthy Choice the Easy Choice” campaign. Targeted digital and social media ads are the main component of this marketing campaign. Social marketing campaigns like this and others will expand across the state of North Carolina delivering nutrition education messages that have positive value for the SNAP-Ed audience, and North Carolinians at large.

For questions about the campaign, please contact Jayne McBurney at sth-socialmarketing@ncsu.edu

Written By

Alyssa Anderson, N.C. Cooperative ExtensionAlyssa AndersonExtension Associate Call Alyssa Email Alyssa Agricultural & Human Sciences
NC State Extension, NC State University
Page Last Updated: 10 months ago
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